Job Description:
- Plan, implement, manage and coordinate the public relations programs in conjunction with the marketing team and senior management.
- Develop public relations strategies for current and existing products, current launches, and promotions.
- Plan and budget for PR events, programs and initiatives in line with marketing plans of the company
- Help in develop relevant promotional collaterals relevant for the PR programs.
- Create and manage content for PR requirements in line with the larger marketing goals and messaging including media pitch notes, press release, media info dockets etc.
- Maintain a keen understanding of industry trends and make appropriate recommendations regarding communication strategy.
- Maintain and enhance PR processes within the company for a smooth flow of information.
- Developing media relations strategies and activities seeking placements in print, broadcast and online/ social media influencers.
- Leverage existing media relationships and cultivate new contacts within lifestyle, hospitality and relevant industry media.
- Effectively manage regular media inquiries and interview requests.
- Involvement in managing crisis communications and media strategy, as needed.
- Evaluate opportunities for media partnerships, and tie-ups on an on-going basis.
- Daily brands news monitor and important industry news, analyse PR results on a quarterly basis.
REQUIREMENTS
- Previous working experience as Public Relations Specialist for 6-8 years
- BSc/BA in PR, communications, journalism or similar relevant field
- Proven track record designing and executing successful public relations campaigns at both a local and national level
- Strong relationships with both local and national lifestyle/ F&B;/ hospitality media outlets and a strong understanding of media needs and media relationships
- Be proactive, reliable, responsible and accurate with an attention to detail
- Tactical understanding of all primary social media platforms in relationship t