About the Role
We’re looking for a Creative Copywriter who understands the quick-paced world of D2C. You’ll be responsible for crafting compelling, high-converting copy across social media, e-commerce platforms, and quick commerce channels. This role blends creativity with performance thinking—ideal for someone who can generate ideas and execute them effectively.

Key Responsibilities
- Develop engaging and on-brand copy for social media creatives (Instagram, Facebook, etc.)
- Write high-converting copy for Meta Ads
- Conceptualize and script short-form video content (Reels, ads, UGC-style videos)
- Collaborate on ideation and brainstorming for campaigns, launches, and always-on content
- Plan and contribute to monthly social media calendars aligned with brand goals
- Create optimized copy for E-Commerce and Quick Commerce platforms (product descriptions, landing pages, banners)
- Optimize content for SEO, CRO, and platform-specific best practices




- Write and edit high-impact copy for performance ads, email marketing, and retention
- campaigns
- Work closely with designers, performance marketers, and brand teams to execute campaigns
- Ensure consistency in packaging copy and offline brand communication
- Stay updated on D2C trends, consumer behaviour, and platform best practices

Requirements
- Proven 2-3 years of experience as a copywriter in a D2C brand or agency
- Strong portfolio showcasing social creatives, ad copy, and campaign work
- Hands-on experience with Meta Ads copywriting
- Ability to think creatively while keeping performance metrics in mind
- Experience in scripting for short-form video content
- Familiarity with e-commerce and quick commerce ecosystems
- Strong understanding of social media trends and content formats
- Excellent communication and collaboration skills

📌 Copywriter (GTB Nagar)
🏢 Fraganote
📍 GTB Nagar