About TBZ – The Original

With a legacy of over 160 years, TBZ – The Original is one of India’s most trusted and iconic jewellery brands, known for craftsmanship, heritage, and innovation. As we evolve into the future of luxury storytelling, we are looking for a highly Creative Art AI specialist who blends design excellence with advanced AI-powered creative capabilities.

Role Overview

We are seeking a visually sharp, culturally aware, and AI-forward creative qualified who can support the brand’s visual storytelling across campaigns, social media, digital, print, OOH innovation projects.

This role requires someone who understands luxury aesthetics, jewellery presentation, and can leverage cutting-edge AI tools for image generation, video creation, concept development, rapid prototyping, and creative execution

Key Responsibilities

Creative & Brand Design
Assist in developing campaign visuals across digital, social, print, OOH, retail, and experiential platforms
Translate brand briefs into compelling visual concepts.
Create mood boards, campaign routes, mockups, presentations, and design systems
Support product shoots with styling references,



AI-generated pre-visualizations, and campaign adaptations
Ensure consistency across all brand touchpoints as per TBZ design guid elines

AI-Powered Creative Execution
Expertly use AI tools for advanced image generation, editing, enhancement, and concept creation
Create AI-powered campaign mockups, luxury product visualization, model styling explorations, and retail branding concepts
Use AI video tools for storyboard films, concept videos, animatics, reels, and rapid creative prototypes
Stay updated on emerging AI tools to improve speed, creativity, and innovation

Tools Expertise (Must Have)

Solid working knowledge of:
Mid Journey
ChatGPT
Runway ML
Kling / Pika / Sora or equivalent AI video tools
Adobe Photoshop (advanced)
Illustrator
Firefly / Leonardo / Reliable Diffusion / Flux
Premiere Pro / After Effects (preferred)
Higsfield etc

Required Skills

Strong luxury design sensibility with understanding of jewellery, fashion, and premium branding

Experience
10 yrs exp agency background.

📌 Art Director Mumbai
🏢 TBZ The Original
📍 Mumbai