30 Jul
|
Ittisa
|
Bengaluru
Job Title: Performance Marketing Specialist – Global Marketplace
Location: Bangalore, India
Job Overview:
We are looking for a results-driven Performance Marketing Specialist to optimize advertising
strategies on global marketplaces like Amazon, Walmart, and other key e-commerce platforms. The
ideal candidate will be responsible for driving sales growth, managing campaigns, and improving ROI
by leveraging data insights and marketplace tools.
Key Responsibilities:
Marketplace Advertising:
Plan, execute, and optimize advertising campaigns on Amazon (Sponsored Products,
Sponsored Brands, Sponsored Display) and other e-commerce platforms.
Develop strategies to maximize visibility, improve rankings, and increase sales through PPC
and display ads.
Analytics & Optimization:
Monitor campaign performance metrics like ACOS, ROAS, CTR, and CVR.
Analyze sales data, keyword performance, and competitor activity to identify growth
prospects.
Perform keyword research and bid optimization to enhance campaign efficiency.
Budget Management:
Allocate and manage advertising budgets to ensure maximum ROI while staying within
spend limits.
Track daily ad spends and adjust campaigns to meet performance targets.
Collaboration & Coordination:
Partner with the marketplace team to ensure product listings are optimized with relevant
keywords, compelling content, and high-quality images.
Collaborate with content and design teams to create high-converting ad creatives.
Performance Reporting:
Prepare detailed performance reports for stakeholders, highlighting key insights and
recommendations for improvement.
Present weekly/monthly reports on campaign performance and advertising spend.
Qualifications & Skills:
Experience:
5+ years of experience in performance marketing or digital advertising, with a solid focus on
marketplaces like Amazon, Walmart, Tiktok or Chewy.
Proven experience managing Amazon PPC campaigns and using Amazon Advertising Console
(AMS).
Technical Skills:
Proficiency in tools like Amazon Advertising Console, Helium 10, Jungle Scout, or similar
platforms.
Advanced knowledge of campaign optimization techniques,
📌 Performance Marketing Specialist Bengaluru
🏢 Ittisa
📍 Bengaluru