Role & responsibilities
Develop and execute global brand strategy, positioning, and governance across all markets and product categories.
Lead content strategy, including product content, customer stories, videos, case studies, and sales enablement materials.
Drive digital marketing initiatives across SEO, SEM, social media, email, paid campaigns, and lead generation.
Manage and enhance the company website and digital platforms to improve customer experience, engagement, and lead conversion.
Oversee creative development of marketing collateral, digital assets, product launch kits, brochures, presentations, and videos.
Monitor brand and digital performance through analytics, campaign ROI, website traffic, SEO, and lead generation metrics.
Collaborate with Sales, Product Management, Regional Marketing, AI & Digital teams,



and external agencies to execute marketing initiatives.
Leverage AI-powered marketing and creative tools to improve content quality, speed, and efficiency.

Experience & Qualifications
1015 years of experience in Brand, Digital, or Integrated Marketing.
Preferred industry: Tyres, Automotive, Industrial Products, B2B Manufacturing, or Consumer Durables.
Proven experience in brand building, digital marketing, website management, SEO, performance marketing, and content strategy.
Robust analytical, stakeholder management, and project management skills.
Experience working with global markets and cross-functional teams.

📌 Assistant General Manager Brand, Digital & Content Mumbai (India)
🏢 Mahansaria Group
📍 India