Key Result Areas Supporting Actions Tapping Business potential for the Region Footfall generation- Ensures execution of the footfall generation plan and monitors quality

Store business plan inputs

Competition Mapping- Compiles the competition information (sales, offer & merchandise) and validates between locations / markets. Builds up a picture of emerging threats / prospects.

Business development- Generate leads for RM in terms of business potential and scope for newer stores Franchisee Management Key relationship manager with the franchisee on operational aspects and ensuring compliance on SOPs etc

Encouraging investment from franchisees Merchandize Management Undertakes regular store visits and recommends merchandise changes, if required, and points out the gaps Store Operations Monitor store opening timelines

Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance.

Recent Store opening- Responsible for recruitment and managing store opening checklist

SOP Compliance:



Undertakes regular store audits and points out the gaps

Rectifies and maintains store standard Understanding Consumer needs Information Collection- Ensure compliance to the procedures and a high rate of registration.

Information Analysis- Understand the difference in the consumer make up between stores and utilize that knowledge to help the business customize its strategies for the stores

Develop rapport with top customers (approx 20) of every store.

Team Management

Recruitment- Hire Store Manager under RM’s guidance

Store manager quarterly appraisal/ performance review

Motivate and engage the team at the stores

Sales Targets- Sets weekly targets for the stores in line with trend of the market, expectations of business from his area and store team's views

Spend Budget- Compliance monitoring, set monthly spends.

Training- To work with CCAs / SMs to improve specific skill area. Cross transplant skills across stores. Ensure compliance to the training calendar

📌 Area Business Manager, Tamil Nadu Bharat
🏢 Aditya Birla Fashion and Retail
📍 Tamil Nadu