Purpose of the Role:

The Assistant Media Manager – Digital will be responsible for executing and optimizing digital media campaigns across Search, Social, Programmatic, and E-commerce platforms. This role requires robust hands-on expertise, operational rigor, and an analytical mindset to ensure campaigns are delivered efficiently, accurately, and continuously improved to drive performance outcomes aligned with business objectives.

Key Responsibilities
Execute and manage campaigns across Google Ads (Search, Display, YouTube), Meta Ads Manager, and Programmatic platforms (DV360 / The Trade Desk)
Drive Search (SEM) execution, including keyword management, bidding, and ongoing optimization
Ensure accurate campaign setup, trafficking, and QA for error-free delivery
Monitor live campaigns and proactively address delivery, pacing, and performance issues
Analyze performance data and share actionable insights and optimization recommendations
Support campaign optimization through A/B testing, audience refinement, and bid adjustments
Develop and maintain campaign reports (daily/weekly/post-campaign) with explicit insights
Track budgets, spends,



and key performance metrics with high accuracy
Execute and monitor E-commerce campaigns across Amazon, Flipkart, Blinkit (or similar platforms)
Coordinate with internal teams and partners to ensure smooth execution and timely delivery.

Skills:

Platforms & Tools:
Google Ads (Search, Display, YouTube), Meta Ads Manager, Reach Planner, Insight Finder, Comscore, Meta Insigihts,
Programmatic platforms (DV360 / The Trade Desk)
E-commerce advertising platforms (Amazon, Flipkart, Blinkit, etc.)

Functional Expertise:
Campaign delivery and optimization across brand and performance KPIs (CPM, CPV, Reach, Impressions, VTR, Video Views, CPA, ROAS)
Familiarity with campaign measurement and verification tools (CM360, IAS or equivalent)
Data analysis and reporting (Excel)

Experience:

3–6 years of hands-on experience in digital media execution across Search, Social & Programmatic campaigns.

Qualifications:

Graduate / Postgraduate (MBA or equivalent preferred)

📌 Assistant Media Manager Digital Mumbai (India)
🏢 Parle Products
📍 India