Expand retailer base in assigned towns and rural markets.
Ensure availability of key SKUs across outlets.
Distributor Coordination
Work closely with distributor salesmen to drive daily billing. Monitor stock levels and recommend replenishment.
Ensure timely collections and adherence to credit norms.
Support claim settlement and scheme implementation.
Retail Execution & Merchandising
Ensure proper display, signage, and branding at retail outlets. Execute trade schemes and promotional activities.
Support current product launches and range selling.
Track competitor activity and provide market intelligence.
Market Intelligence & Reporting
Maintain daily sales and beat reports. Share weekly market updates and competitor insights.
Track outlet-wise performance and activation.
Ensure accurate reporting through mobile sales applications.
Key Performance Indicators (KPIs)
Secondary Sales Achievement
Retailer Addition & Coverage
Product Availability (SKU Presence)
Visibility & Display Execution
Collection Efficiency
Beat Plan Adherence
Qualifications
Bachelor’s Degree in equivalent field
Postgraduate or MBA qualification in Sales/ Marketing Management will be an added advantage