Role Description The Brand Director is a full-time, remote role responsible for shaping and elevating the Sri Lanka Fintech Forum’s brand across all touchpoints. This role oversees brand positioning, messaging, and visual identity to ensure consistency and alignment with the organization’s strategic goals.

Day-to-day tasks include developing and executing brand and marketing strategies, leading market planning initiatives, and guiding the creation of content and campaigns that engage key stakeholders.

The Brand

Director collaborates with leadership, marketing, and external partners to strengthen brand awareness, manage key projects, and track brand performance. This role also involves conducting regular market and audience analyses to refine brand direction and support long-term growth.

Qualifications
Robust expertise in Brand Strategy and Brand Management, with experience building and evolving brand identity and positioning.




Proficiency in Market Planning and Brand Marketing to design and execute integrated campaigns and initiatives.
Demonstrated ability in Market Research to analyze audiences, competitors, and trends and translate insights into brand actions.
Experience leading brand projects in technology, fintech, or related sectors, with a strategic and data-informed approach.
Excellent communication, storytelling, and stakeholder management skills, with the ability to influence and collaborate across diverse teams.
Proven leadership experience, including managing cross-functional initiatives and external agencies or partners.
Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree or relevant certifications are an advantage.
Comfort working in a remote setting, with robust organizational skills and the ability to manage multiple priorities independently.

📌 Brand Director Chennai
🏢 Grupo Tefly
📍 Chennai