Company Description Freshleaf Teas blends tea-making tradition with a modern approach to create distinctive, wellness-focused tea experiences. The company offers a broad selection of premium teas, ranging from classic favorites to specialty blends designed for diverse tastes and occasions. All teas are crafted from ethically sourced, high-quality natural ingredients, reflecting a solid commitment to environmental and social responsibility.

Freshleaf

Teas continuously innovates to introduce current flavors and formats, aiming to make every sip a joyful, memorable moment. Team members join a brand that values quality, creativity, and customer-centric experiences.

Role Description The Brand Marketing Specialist is a full time, on-site role based in Ludhiana. This position is responsible for developing and executing brand marketing initiatives that strengthen Freshleaf Teas’ market presence and customer loyalty. Day-to-day tasks include planning and implementing brand campaigns, supporting brand development projects, coordinating with design and sales teams on promotional materials, and ensuring consistent brand messaging across all channels. The role involves analyzing market trends, monitoring brand performance metrics,



and providing insights to refine branding strategies.

The Brand Marketing

Specialist will also support product launches, manage brand-related content for digital and offline platforms, and help organize events or activations that increase brand visibility.

Key Responsibilities
Develop and execute the overall brand marketing strategy.
Define the brand positioning and create a unique identity in a competitive FMCG market.
Plan monthly content calendars for social media platforms.
Decide the type of content to be created, including reels, static posts, videos, campaigns, and storytelling.
Work closely with designers, photographers, videographers, and content creators to produce impactful content.
Build campaigns that increase brand awareness, engagement, and customer loyalty.
Plan influencer collaborations, PR activities, events, and brand partnerships.
Monitor social media performance and optimize campaigns based on analytics.
Stay updated with market trends, competitors, and consumer behavior.
Ensure consistent brand communication across all online and offline touch points.

📌 Brand Marketing Specialist Ludhiana (India)
🏢 Freshleaf Tea
📍 India