Brand Strategist - Xpresso Global

Company:

Xpresso Global

About the Role The Brand Strategist will be responsible for developing and executing insight-driven brand and campaign strategies that effectively align business objectives with creative outputs. This role plays a critical part in shaping compelling brand narratives, ensuring consistency across all communication channels, and contributing to high-impact marketing campaigns and successful sales pitches. The position requires a balanced combination of analytical thinking, creativity, and cross-functional collaboration.

Additional responsibilities may be assigned based on evolving business requirements.

Role Purpose To drive insight-led brand and campaign strategies that bridge business objectives with creative execution, while maintaining consistency across all brand outputs and contributing to successful sales initiatives.

Primary Responsibilities

Brand & Campaign Strategy
Develop brand positioning, architecture, and communication frameworks




Translate business challenges into explicit strategic directions
Generate actionable consumer, market, and cultural insights
Define brand messaging, tone of voice, and campaign territories
Collaborate closely with creative teams to guide concept and idea development

Secondary Responsibilities

Sales Pitch Strategy
Interpret client briefs into compelling strategic narratives
Develop structured pitch frameworks (problem → insight → idea → solution)
Support sales teams in creating persuasive and impactful presentations
Contribute to storytelling and differentiation within pitches

Tertiary Responsibilities Strategy Implementation & Governance
Provide transparent strategic briefs to design, content, and digital teams
Ensure all deliverables are aligned with the defined strategy
Review and guide execution across all stages of development
Act as the custodian of brand consistency across all outputs

📌 Brand Strategist Kozhikode
🏢 Xpresso Global
📍 Kozhikode