Choosing childcare is one of the hardest decisions a parent makes. We want to understand that decision properly, and we're looking for someone to own that work. You'll lead all of KLAY's research into parents and families. What they need, what worries them, what makes them stay with us. Your findings will feed into how we design our centres, build our programs, and talk about what we do.
What you'll be doing
Running qualitative and quantitative research with parents, from focus groups and home visits through to large surveys
Owning our consumer segmentation and updating it as things change
Managing our ongoing tracking work: NPS, parent satisfaction, brand health and post enrolment feedback
Briefing and managing research agencies, and holding them to quality and timelines
Working closely with Marketing,
Product and Operations so the insight gets used
What we're looking for
3 to 5 years in consumer research, either in house at a large consumer brand or at a market research agency
Solid experience with survey design, segmentation and tracking programs
Comfortable with large datasets and statistical output
About KLAY KLAY is India's premium early childhood education brand, with 180+ company-operated preschools and daycare centres across 18 cities, serving over 80,000 families in 15 years. More than just childcare, KLAY partners with parents through the years that shape a child most: nurturing every child's promise, and taking them from potential to purpose.