Online Content: Develop localized digital content strategies for Exclusive Stores, including GMB (Google My Business) updates, store-specific social media assets, and WhatsApp Business catalogs.
Offline Content: Design and curate all in-store physical communications, including pamphlets, seasonal catalogs, and product highlight tent cards.
Quarterly Newsletter: Conceptualize and publish the "vivo Retail Pulse" (Quarterly Newsletter), highlighting state-level achievements, top-performing stores, upcoming product leaks, and best practices.
Institutional Knowledge & SOP Management
Employee Handbook: Author and update the Exclusive Store Employee Handbook, covering brand history, code of conduct, and career progression paths.
Manage the broadcast of daily/weekly briefs to Store Managers to ensure everyone is aligned on the latest brand talk-tracks.
Visual Identity & Customer Insights (VOC)
Visual Display Content: Coordinate with the VM (Visual Merchandising) team to ensure digital signage, LED backlits, and demo screen content are updated as per the latest NPL (Current Product Launch) guidelines.
Voice of Customer (VOC): Lead the VOC Program. Collect and analyze customer feedback via digital surveys and in-store interaction logs.
Closing the Loop: Transform VOC data into actionable "Insight Reports" for the Training and Operations teams to improve service quality.
Strategic SOP & Training Integration
Collaborate with the Training Manager to turn technical product specifications into "Consumer Language" scripts for VBAs.
Ensure that the Grooming & Hygiene standards (set by the Training Team) are visually documented and displayed in back-office areas as constant reminders.
📌 Content Marketing & Marcom Gurugram
🏢 Vivo
📍 Gurugram
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