Role Summary We are looking for a high-ownership CRM Product Manager to build, scale, and optimise the CRM ecosystem across the organisation. This role is critical in enabling our sales, marketing, and service teams to operate with efficiency, visibility, and automation.

Why This Role Matters The CRM is the backbone of our customer lifecycle.

Your work will directly impact: Lead conversion & funnel velocity

Customer satisfaction & support efficiency

Sales productivity & decision-making

Cross-team process standardisation Key Responsibilities Define and drive the CRM product roadmap aligned with business goals.

Build scalable workflows, rules, and automation across teams.

Gather requirements and create BRD/FSD, user journeys, and process flows.

Collaborate with Engineering, QA, UI/UX, and cross-functional leaders.

Own release planning: sprints, grooming, UAT, documentation.

Manage integrations: ERP, telephony, WhatsApp, email, APIs, etc.

Enable user adoption through training, demos, SOPs, and adoption metrics.





Track CRM performance dashboards: funnels, usage metrics, KPI trends.

Regularly evaluate user feedback and recommend product improvements. Must-Have Skills Proven experience in CRM Product Management (SaaS/ERP preferred)

Deep understanding of sales, marketing, support operations

Proficiency in feature documentation, BRDs/FSDs, process mapping

Working knowledge of Agile/Scrum methodologies

Hands-on with workflows, automations, and API-based integrations

Excellent communication, stakeholder coordination, and problem-solving abilities Nice-to-Have Skills Experience with ERP modules

Knowledge of APIs, Postman, webhook-based integrations

Background in analytics, dashboards, or reporting tools

Exposure to customer experience or CRM optimisation projects written communication skills Skills: crm,implementation experience,crm implementation

📌 Crm Implementation Manager Gurugram
🏢 EAZY
📍 Gurugram