Role Objective

To support and contribute to digital marketing initiatives, branding and creative initiatives, website maintenance, social media management, agency and stake holder coordination, competition analysis and ensuring adherence to brand and compliance guidelines.

Key Responsibilities

Branding & Creative Coordination:
Contribute to digital branding initiatives to strengthen brand presence across platforms
Coordinate with creative, content, and agency teams for campaign creatives and copies
Ensure consistency of visual identity and messaging as per brand guidelines
Drive the creation of brand- and product-aligned videos by evaluating and managing video agencies, ensuring relevance to target audiences and platform best practices

Website Management (RBI-Regulated Setting)
Manage and maintain the company’s RBI-regulated website, ensuring compliance, accuracy, and timely updates
Coordinate with IT teams, internal stakeholders, and the Compliance team for website content updates, enhancements, and technical fixes.
Ensure product pages, statutory disclosures, and policy-related content are always current and compliant
Monitor website hygiene, performance, and user experience




Solid analytics knowledge, with hands-on experience in GA4 and performance analysis to derive actionable insights.

Social Media Management
Manage and coordinate with the social media agency for execution across SM platforms
Review and approve monthly social media content calendars in line with brand guidelines
Ensure timely posting, adherence to approval workflows, and platform hygiene
Ensure all social media communication aligns with regulatory requirements, brand tone, and visual guidelines
Conduct performance reviews with the agency and drive re-strategisation and optimisation based on insights and outcomes
Competition audit and benchmarking

Skill Set & Competencies
Practical experience in SEO and SEM, including execution and optimization
Experience in content generation and content strategy
Solid eye for branding, storytelling, and creative quality
High attention to detail and compliance sensitivity
Experience in NBFC, BFSI, banking, insurance, media, or FMCG Experience:

Minimum 4–5 years of relevant digital marketing experience (mandatory)

📌 Digital Marketing Manager Thiruvananthapuram
🏢 Muthoot Fincorp
📍 Thiruvananthapuram