About TPIPAYTPIPAY Fintech Private Limited is a fintech and SaaS company providing digital payment solutions, merchant onboarding, payment gateway services, UPI collection APIs, recurring payment solutions, HRMS and multiple business management platforms across India. Key ResponsibilitiesDevelop and execute digital marketing strategies to generate qualified leads and increase brand awareness. Plan, manage, and optimize campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other digital platforms.

Manage SEO, SEM, website traffic, and keyword rankings. Handle social media marketing, content planning, and daily engagement. Plan and execute email marketing and WhatsApp marketing campaigns. Track campaign performance using Google Analytics, Meta Business Suite, Google Search Console, and other analytics tools.

Manage online reputation and customer engagement. Coordinate with the design and content teams to create high-quality marketing materials. Improve website conversion rates through landing page optimization and A/B testing.

Generate daily, weekly, and monthly marketing performance reports. Support product launches, promotional campaigns, webinars, and events. Research competitors and identify current growth opportunities. Work closely with Sales,



Product, and Business Development teams to improve lead conversion.

Required

SkillsStrong knowledge of Google Ads and Meta Ads.

Experience with SEO, SEM, and content marketing.

Experience in social media management. Knowledge of Google Analytics, Google Tag Manager, and Search Console. Email marketing and marketing automation experience. Basic understanding of WordPress or CMS platforms. Excellent communication and analytical skills. Solid project management and team coordination abilities. Ability to manage multiple campaigns simultaneously.

Preferred

QualificationsBachelor's degree in Marketing, Business, Digital Marketing, or a related field. 3–6 years of experience in Digital Marketing.

Experience in FinTech, SaaS, Payments, or Technology companies is preferred.

Google

Ads, Meta Blueprint, or other digital marketing certifications are an advantage.

Key Performance

Indicators (KPIs)Qualified leads generated Cost per Lead (CPL) Website traffic growth Organic keyword rankings Conversion rate Return on Ad Spend (ROAS) Social media engagement and follower growth Customer acquisition cost (CAC) Campaign ROI

📌 Digital Marketing Manager Bengaluru
🏢 TPIPAY FINTECH PRIVATE
📍 Bengaluru