AIMPAKT Mediatek is looking for an experienced Digital Marketing Specialist with solid expertise in content strategy, audience engagement, lead generation and performance marketing.
Content Strategy & Engagement
Develop content and social media strategies aligned with client objectives.
Plan and manage content calendars across LinkedIn, Instagram, Facebook and other platforms.
Coordinate with content, design and video teams for timely execution.
Create initiatives to increase reach, engagement, followers and brand visibility.
Analyse audience behaviour, content performance and competitor activity.
Manage multiple client accounts and ensure consistent communication and delivery.
Performance Marketing
Plan, execute and optimize paid campaigns across Google, Meta and LinkedIn.
Manage campaign budgets and improve CTR, CPC, CPL, ROAS and conversions.
Conduct audience targeting, keyword research, retargeting and A/B testing.




Support lead-generation campaigns through paid media, landing pages and email marketing.
Track campaign performance and provide actionable recommendations.
Monitor conversion tracking, lead quality and overall campaign effectiveness.

Required Skills
Solid experience in digital marketing, content strategy and performance marketing.
Proven ability to improve social media engagement and campaign conversions.
Hands-on knowledge of Google Ads, Meta Ads and LinkedIn Campaign Manager.
Valuable understanding of SEO, SEM, analytics and conversion tracking.
Solid analytical, communication and client-management skills.

Required Tools Experience: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics 4, Search Console, Looker Studio, SEMrush, Ahrefs, Canva, and AI marketing tools.

📌 Digital Marketing Specialist Mumbai
🏢 Aimpakt Mediatek
📍 Mumbai