Must-Have Technical / Functional Skills
Solid familiarity with Digital Asset Management (DAM) platforms Cloudinary or equivalent, including migration and coexistence strategies.
Proven experience integrating DAM platforms with enterprise CMS, e-commerce platforms, and marketing technology ecosystems.
Experience with Cloudinary (preferred) or Aprimo, or similar media management platforms for asset storage, transformation, and delivery.
Hands-on experience with headless architecture, API-first design principles, and microservices-based integrations.
Solid understanding of CDN technologies, caching strategies, image/video optimization, and responsive media delivery.
Proficiency in JavaScript/TypeScript with Node.js and/or backend development using Java or Python.
Working knowledge of authentication, authorization, and secure API consumption patterns.
Experience with monitoring, logging, analytics, and performance tuning of cloud-based services.

Roles & Responsibilities
Lead and oversee Proof of Concept (POC) activities of team collaborating with Offshore Technical Lead & Team including setting setup, asset validation, routing strategies,



and success criteria definition.
Implement and govern best practices for media asset ingestion, transformation, optimization, versioning, and delivery using Aprimo/Cloudinary APIs, SDKs, and plugins.
Consult on the optimization of image and video delivery through intelligent transformations, caching strategies, and CDN utilization to ensure high performance and responsiveness.
Define and implement strategies for bandwidth management, cost optimization, and effective storage utilization.
Consult on the secure handling of media assets by implementing authentication, authorization, access controls, and compliance with enterprise security and data protection standards.
Set up monitoring, logging, dashboards, and alerting mechanisms for Cloudinary services and related integrations.
Provide technical documentation, enablement materials, and architectural guidance to development and channel teams.
Act as the technical point of contact for Cloudinary-related architecture decisions, troubleshooting, and continuous optimization.

📌 Digital Asset Management Dam Developer Chennai
🏢 Tata Consultancy Services
📍 Chennai