Digital Marketing Executive

Experience: 5+ Years

Location: Chennai

Company: South India Shelters Pvt. Ltd. (S.I.S.)

Role Summary

South India Shelters Pvt. Ltd. (S.I.S.) is looking for an experienced Performance Marketer with 5+ years of expertise in Meta Ads (Facebook & Instagram) and paid media. The ideal candidate should have a proven track record of generating high-quality leads, optimizing campaign performance, and driving measurable business growth through data-driven marketing strategies.

Key Responsibilities
Plan, execute, and optimize campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other relevant paid media platforms.
Manage Lead Generation, Conversion, Traffic, Awareness, and Remarketing campaigns.
Scale campaigns through audience targeting, creative testing, budget optimization, and bidding strategies.
Monitor and optimize KPIs including CPL, CPQL, CTR, CPC, CPM, CPA, ROAS, and Conversion

Rate.
Collaborate with creative, web, CRM, and sales teams to improve campaign performance and lead quality.
Prepare weekly and monthly performance reports with actionable insights.

Required Skills & Expertise
Meta Ads Manager (Facebook & Instagram)
Meta Pixel, Conversions API (CAPI) & Events Manager
Lead Generation, Advantage+,



Remarketing & Audience Targeting
Campaign Scaling, Budget Optimization & A/B Testing
Conversion Tracking & Performance Analysis (CPL, CPA, ROAS)
Google Ads, GA4 & Google Tag Manager (GTM)
CRM Integration & Landing Page Optimization (CRO)
AI-powered Marketing & Automation Tools

Preferred
5 + years Experience in Real Estate Performance Marketing will be an added advantage.

Qualifications
Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
Meta Blueprint and Google Ads Certifications are an added advantage.

What We Offer · An attractive salary Package .

· Opportunities for career growth and professional development.

· A supportive and collaborative team setting.

Advantages:

· Provident Fund

Ability to commute/relocate

· Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Language

· Tamil / English (Required)

Work Location : Guindy Chennai ,

Pay: ₹35,000.00 - ₹50,000.00 per month

Advantages
Flexible schedule
Health insurance
Internet reimbursement
Provident Fund

Work Location: In person

📌 Digital Marketing Specialist Guindy
🏢 South India Shelters Private
📍 Guindy