Company Name : Rezon Silverware Location: Defence Colony, Delhi (Work from Office)
Experience: 3–6 Years
About the Role
We are looking for a data-driven Performance Marketing Manager with deep expertise in Meta Ads to drive customer acquisition, revenue growth, and campaign performance for Rezon, a luxury silverware and lifestyle brand. The ideal candidate should have hands-on experience in scaling high-budget Meta campaigns for premium D2C brands.
Key Responsibilities
Own and scale performance marketing across Meta (Facebook & Instagram) with a robust focus on revenue growth and ROAS.
Plan, execute, and optimize campaigns for prospecting, retargeting, and customer retention.
Manage campaign budgets and improve key metrics including ROAS, CAC, CPA, CTR,
and Conversion Rate.
Build audience strategies using Meta Pixel, Custom Audiences, and Lookalike Audiences.
Collaborate with the Creative team to test ad creatives, messaging, and landing pages.
Analyze campaign performance using Meta Ads Manager, GA4, and Google Tag Manager (GTM).
Generate actionable insights through A/B testing and performance reporting.
Support Google Ads campaigns and ensure attribution accuracy across channels.
Requirements
Hands-on experience in performance tracking, attribution setup, and campaign measurement for Meta ads.