Role Description The Digital Head (Performance) – D2C/FMCG is a full-time, in office role based in Delhi, responsible for leading performance marketing and digital growth initiatives for Fitspire’s direct-to-consumer and FMCG channels. This role involves developing and executing data-driven digital strategies across paid media, search, social, marketplaces, and other performance channels to drive customer acquisition, retention, and revenue.

The Digital

Head will oversee digital transformation projects, coordinate with cross-functional teams (marketing, product, sales, and tech), and optimize end-to-end funnels using web analytics and experimentation. Daily responsibilities include managing campaigns, tracking KPIs, preparing performance reports, guiding the digital team, and ensuring alignment with brand, compliance, and business objectives. The role also requires staying current with industry trends and emerging tools to enhance ROI and scale digital operations.

Qualifications

Solid expertise in Digital Strategy and Digital Transformation, with experience driving growth in D2C and FMCG environments.





Demonstrated Project Management skills, including planning, executing, and optimizing multi-channel digital campaigns.

Proven Team Leadership capabilities, with experience mentoring and managing cross-functional or digital marketing teams.

Advanced proficiency in Web Analytics tools (e.g., Google Analytics, GTM, data visualization platforms) to interpret data and improve performance.

Experience in performance marketing (paid search, paid social, display, remarketing) and growth-focused experimentation (A/B testing, funnel optimization).

Strong business acumen and ability to translate data insights into transparent strategies and action plans.

Excellent communication, stakeholder management, and collaboration skills for working with marketing, product, and technology teams.

Bachelor’s or master’s degree in Marketing, Business, Digital Media, or a related field;

experience in health, wellness, or FMCG sectors is an advantage.

📌 Digital Head Performance C/fmcg Delhi
🏢 Fitspire - Health | Wellness
📍 Delhi