Ecommerce Manager (D2C Growth & Operations)Role Overview

We are looking for an Ecommerce Manager to own and scale our online sales across website and marketplaces. This role sits at the intersection of marketing, operations, and product — responsible for driving revenue, improving conversion rates, and ensuring a seamless customer journey end-to-end.

Key Responsibilities1. Revenue & Growth

Own daily, weekly, and monthly revenue targets

Optimize conversion rate (CVR), AOV, and repeat purchase rate

Plan and execute campaigns, offers, and product launches

Work closely with performance marketing team to improve ROAS
Website Management

Manage website merchandising (product placement, collections, landing pages)

Improve UX/UI to drive higher conversions

Optimize product pages (copy, images, pricing, bundles)

Coordinate with developers for feature updates and fixes
Funnel

Optimization

Analyze full funnel: traffic → add to cart → checkout → purchase

Reduce drop-offs across checkout flow

Run A/B tests on pricing, offers, and creatives

Improve COD vs prepaid mix
Marketplace Management Manage

Amazon, Flipkart, etc.

Optimize listings, keywords, and pricing

Plan marketplace promotions and inventory
CRM & Retention

Drive repeat purchases via WhatsApp, email,



and SMS

Set up automated flows (abandoned cart, post-purchase, reactivation)

Work with CRM tools (e.g., WebEngage, Gupshup)
Inventory & Operations

Coordinate with supply chain to ensure stock availability

Plan inventory based on demand forecasts

Reduce stockouts and overstocking

Work with logistics partners to improve delivery and reduce RTO
Data & Analytics

Track and report key metrics:

Conversion rate

CAC vs LTV

AOV

RTO %

Repeat rate

Use tools like Google Analytics, Shopify, internal dashboards

Turn data into actionable insights

Key Requirements

2–5+ years in Ecommerce / D2C roles

Experience managing a brand doing ₹1Cr+/month (preferred)

Strong understanding of performance marketing & funnels

Hands-on with Shopify / WooCommerce / custom platforms

Data-driven mindset with robust analytical skills

Experience with CRM and retention tools

Ability to move rapid in a high-growth startup setting

Bonus Skills

Experience in health, wellness, or pharma D2C

Knowledge of COD optimization & RTO reduction

Experience scaling brands from 0 → 10Cr+/month

Basic understanding of creatives and ad performance

📌 Ecommerce Manager Mumbai
🏢 Altrone
📍 Mumbai