Key Responsibilities

Digital Marketing Strategy
Plan and execute digital marketing campaigns aligned with business objectives.
Develop monthly and quarterly digital marketing calendars.
Drive online bookings, reservations, banquet enquiries, and catering leads.
Increase brand visibility across digital platforms.

Social Media Management
Manage Facebook, Instagram, LinkedIn, YouTube and other social media platforms.
Create engaging posts, reels, stories and promotional campaigns.
Build community engagement and respond to customer queries and reviews.
Coordinate influencer collaborations and brand partnerships.

Performance Marketing
Manage paid campaigns on:
Google Ads
Meta Ads (Facebook & Instagram)
YouTube Ads
Monitor campaign performance and optimise ROI.
Manage remarketing and audience targeting campaigns.

Website Management
Update website content, menus, offers and event information.
Coordinate with web developers for improvements.
Ensure website SEO optimisation and user-friendly experience.
Improve conversion rates for direct bookings.

SEO & Local Search
Improve organic search rankings.




Optimise Google Business Profiles for all hotel and restaurant locations.
Manage local SEO strategies.
Monitor keyword rankings and website traffic.

Content Creation
Create marketing content including:
Social media creatives
Blogs
Email campaigns
Promotional videos
Restaurant offers
Festival campaigns
Coordinate with photographers, designers and videographers.

Online Reputation Management
Monitor customer reviews on:
Google
Zomato
Swiggy
TripAdvisor
Booking platforms
Respond professionally to customer feedback.
Maintain high online ratings and customer satisfaction.

Email & WhatsApp Marketing
Design and execute email marketing campaigns.
Create promotional WhatsApp campaigns.
Maintain customer databases.
Track campaign performance.

Analytics & Reporting
Monitor website traffic using Google Analytics.
Track KPIs such as
Website visits
Reservations
Lead generation
Cost per acquisition
Return on Ad Spend (ROAS)
Social media engagement
Prepare monthly marketing performance reports

📌 Digital Marketing Executive Bengaluru
🏢 Nandhana Palace
📍 Bengaluru