Role Description The D2C Digital Lead – FMCG (Nutraceuticals) is a full-time in office role based in New Delhi, responsible for driving Fitspire’s direct-to-consumer digital growth. This role involves designing and executing digital strategies for e-commerce and brand-owned platforms, managing digital campaigns, and optimizing performance across paid, owned, and earned media. The individual will oversee day-to-day campaign planning, content coordination with internal and external teams, tracking key performance metrics, and ensuring cohesive brand communication across all digital touchpoints.

The D2C Digital Lead will also collaborate with cross-functional teams on product launches, promotions, and customer engagement initiatives to improve conversion, retention, and overall digital revenue.

Qualifications

Solid analytical skills to interpret data, track KPIs, and optimize digital performance.

Excellent communication skills to coordinate with internal teams, agencies,



and stakeholders.

Proficiency in digital strategy development for D2C channels, including e-commerce and brand websites.

Hands-on experience in digital marketing, including performance marketing, social media, and email campaigns.

Solid project management skills to plan, execute, and monitor multiple digital initiatives simultaneously.

Experience with marketing analytics tools, ad platforms, and CRM or marketing automation systems.

Background in FMCG, nutraceuticals, or health and wellness brands is highly preferred.

Bachelor’s degree in Marketing, Business, Digital Media, or a related field; advanced degrees or relevant certifications are a plus.

Ability to work in a fast-paced setting, with a focus on measurable outcomes and continuous improvement.

📌 C Digital Lead Fmcg Nutraceuticals New Delhi
🏢 Fitspire - Health | Wellness
📍 New Delhi