Thynk Success is transforming how schools approach admissions, branding, and growth through data-driven marketing and outcome-focused solutions. We work closely with schools to drive measurable results — not vanity metrics. Role Overview
We are looking for a results-driven Performance Marketing Expert who can plan, execute, and optimize paid campaigns across platforms to generate high-quality leads and measurable ROI.
This is not a reporting-only role — we need someone who can own numbers, scale campaigns, and deliver outcomes. Key Responsibilities
Plan, launch, and optimize paid campaigns across:
Google Ads (Search, Display, YouTube)
Meta Ads (Facebook & Instagram)
Drive lead generation campaigns with clear CPL & ROI targets
Continuously optimize campaigns for
Conversion rate
Cost per lead (CPL)
ROI improvement
Conduct A/B testing on creatives, audiences, and landing pages
Track and analyze campaign performance using:
Google Analytics
Meta Business Suite
Other tracking tools
Collaborate with design & content teams to create high-performing ad creatives
Build and manage retargeting funnels
Generate actionable insights and scale winning campaigns Must-Have Skills