Job Title: Franchise Dealer Associate

Location: Chennai

A. Profile:
Qualification: Minimum 12th Standard or Diploma; Graduates preferred
Experience: Freshers or experienced candidates from the same/allied industries preferred
Age: Less than 25 years preferred
Traits: Highly motivated, comfortable with travel, eager to learn

B. Interview Process:
First Round: Conducted by Area Franchise Managers or Trade ASMs
Second Round: Conducted by Franchise RSMs (initial 5% of candidates)

C. Key Responsibilities:
Sales: Achieve sales value and special product turnover through franchise dealer counter
Lead Conversion: Focus on converting leads for painting services (central, dealer, self-generated)
Enrolment: Enroll painters and contractors in the Sparkle Loyalty Program
Activation: Regularly engage painters and contractors to ensure they remain active
Display: Maintain planogram and displays at franchise counters
Meetings: Conduct painter/contractor shop meetings with TSM/TSE

D. Tasks:
Product Sales:



Ensure product turnover via franchise dealer counter
Lead Generation: Use cold-calling, dealer, and contractor sources for leads
Lead Conversion: Visit sites, finalize deals, and provide quotations
Contractor Activation: Ensure contractors are regularly engaged with schemes and active in the system
Display Maintenance: Ensure proper product placement and visibility at franchise counters
Meetings: Conduct meetings to improve awareness of product launches, schemes, and special offers

E. Incentive Structure:
Secondary Sales Value: Achieve sales targets through leads (tracked via SFA)
Lead Generation: Generate leads via cold-calling, dealer, and painter networks (tracked via OTP mechanism)
Lead Conversion: Convert leads and close deals (tracked via lead management system)
Contractor Activation: Engage contractors and ensure they remain active (tracked through product purchases and app scanning)

📌 Franchise Dealer Associate Chennai
🏢 TalentPro India HR Private
📍 Chennai