We are looking for a agile BTL Sr. Executive for the Jaipur location to drive on-ground marketing activities and increase footfall and sales across retail stores in Jaipur. The role involves executing local campaigns, managing vendor activities, and ensuring robust brand visibility at the store level.
Key Responsibilities:
Plan and execute BTL marketing activities (promotions, activations, events) at store level
Coordinate with vendors for in-store branding, sampling, and promotional setups
Drive customer engagement initiatives to increase walk-ins and conversions
Monitor campaign performance and share regular reports
Ensure proper visibility of branding materials (standees, posters, banners, etc.)
Work closely with store teams to align marketing activities with sales targets
Identify local partnership prospects (RWAs, colleges, corporates, etc.)
Manage budgets and ensure cost-effective execution
Requirements:
Graduate in Marketing / Business or related field
2 - 5 years of experience in BTL marketing, preferably in retail/FMCG
Strong vendor management and coordination skills
Willingness to travel within the city
Key Skills:
On-ground activation
Vendor management
Communication & coordination
Local market understanding
Execution-focused mindset