We are hiring for a leading Indian multinational FMCG company.
Key Responsibilities:
Conceptualizing the content: Conceptualizing the content of the video explaining it to the influencer to promote brand messages through video content.
Coordinate Video Production and Release: Work closely with influencers and creative teams to plan, produce, and release high-quality video content in line with campaign objectives.
Monitor Campaign Performance: Track and analyze video campaign performance, providing insights and recommendations for improvement.
Stay Updated with Trends: Keep up-to-date with the latest trends in influencer marketing, social media platforms, and video content strategies.
Ensure Brand Consistency: Ensure all influencer video content aligns with the brand's identity and values.
Manage Relationships with Influencers: Maintain positive relationships with influencers and ensure transparent communication and collaboration.
Script Review and Adaptation: Review and adapt scripts to synchronize with influencer stories and emerging trends to visualize compelling stories.
Requirements:
2 years of experience in influencer marketing or performance marketing with a focus on campaign execution.
Solid understanding of the influencer marketing landscape, including platforms, trends, and best practices.
Excellent communication and project management skills, with the ability to lead and manage cross-functional teams.
Solid analytical and problem-solving skills, with the ability to measure campaign success and provide insights for optimization.
Educational Qualification:
Bachelors degree in marketing, business management, mass media or any other related field.