Qualification & Experience
4–6 years of experience in E-commerce Key Account Management, preferably within the Beauty & Personal Care (BPC) or FMCG sector, with robust expertise in managing platforms such as Nykaa, Purplle, and Amazon, including end-to-end P&L; ownership.
MBA/ PGDM

Key Responsibilities:-
AOP Excellence:

Own and deliver the Annual Operating Plan (AOP) with full accountability for Top-line (Revenue) and Bottom-line (EBITDA/Contribution Margin).
Budgetary Control:

Manage multi-crore monthly budgets across performance marketing, and platform promotions
Portfolio Strategy:

Define the channel-specific product mix. Decide which products lead on marketplaces
Performance Marketing Strategy:

Oversee the PPC/AMS strategy. Move beyond execution to "Portfolio ROAS" management, balancing brand-building spends with high-intent conversion ads.
Product Innovation:

Identify "White Spaces" by analyzing search trends and competitor gaps. Provide data-backed inputs to the R&D;/NPD teams for current launches
Inventory Governance:

Work with the Supply Chain and Demand Planning teams to ensure 98%+ fill rates. Prevent OOS (Out of Stock)
Regional Disposition:

Lead the strategy for Pan-India inventory placement (FBA/FBF/Regional Centers)



to ensure "Next Day Delivery"
Account management:

Liaising with marketplace managers of Amazon, Flipkart for solving account issues, building relationships, aligning internal teams for success. Achieve monthly/quarterly sales targets, ROI goals, and brand visibility objectives across platforms
Operations and channel hygiene:

Manage and overseeday-to-day operations of the E-commerce platform (viz. Amazon) Cover all activities including listing, forecasting, marketing, supply chain, payments reconciliation
Listing Hygiene:

Audits on listing - competition, own products, keywords, providing deep insights and inputs on observations, driving interventions to completion to achieve goal
Dashboarding:

Shift from manual reporting to automated, real-time BI.

Monitor health metrics: CAC, LTV, Retention Rate, AOV, and Contribution Margin 1 & 2.
Competitor Intelligence:

Proactively track competitor pricing and share-of-voice (SOV) to drive tactical interventions.
Forecasting & Inventory Management:

Monitor sales forecasts and align with supply chain for optimal inventory levels. Ensure healthy fill rates and avoid out-of-stock situations.

📌 Key Account Executive Mumbai
🏢 Marico
📍 Mumbai