Key Account Manager (KAM) – SDA

Location: Gurugram

Experience: 5–10 Years

Department: Sales / Contemporary Trade / Key Accounts

Reporting To: Lead – Modern Trade

Role Summary

Responsible for managing and growing key accounts, driving sales, revenue, profitability, product visibility, promotions, and solid customer relationships.

Key Responsibilities
Manage relationships with key accounts, buyers, and category managers.
Drive sales targets, revenue growth, and sell-in/sell-out performance.
Plan promotions, product launches, and retail visibility initiatives.
Manage pricing, commercial negotiations, assortment, and product availability.
Coordinate with supply chain for inventory and timely replenishment.
Track sales performance, forecasts, MIS, and market trends.




Conduct business reviews and resolve commercial/operational issues.

Requirements
5–10 years of experience in KAM / Modern Trade / Retail Sales .
Strong experience in SDA (Small Domestic Appliances) preferred.
Prior experience handling Reliance Digital, Croma, or Vijay Sales highly preferred.
Previous KAM experience is required.
Experience with brands such as KitchenAid, Breville, Wonderchef, Morphy Richards, Philips, AGARO , or similar brands preferred.

Key Skills: Key Account Management | Up-to-date Trade | Sales Growth | Negotiation | Trade Marketing | Retail Execution | Forecasting | Inventory Management | MIS Reporting

📌 Key Account Manager Gurugram
🏢 Lancesoft India
📍 Gurugram