Key Responsibilities:
Competitor Analysis: Track daily competitor movements across e-commerce, social media, and marketplaces; monitor product launches, pricing changes, and brand communications.
Marketing Deep-Dives: Break down promotional strategies, discount patterns, and campaign performance across the D2C and beauty landscape to spot market trends.
Creative Analysis: Evaluate competitor visual assets, ad hooks, and messaging across digital and social touchpoints to decode what drives audience engagement.
Quantitative Analysis: Run quantitative analysis on sales performance, category metrics, and consumer chatter/reviews to derive actionable insights.
Reporting & Collaboration: Assist in compiling clear, structured insight decks and dashboards for leadership and cross-functional teams.
Key Requirements:
Education:
Pursuing or recently completed a degree in Business, Marketing, Economics, Statistics, or a related field.
Technical Skills: Proficiency in Microsoft Excel / Google Sheets and comfort working with data sets.
Industry Interest: Naturally curious and genuinely passionate about skincare, beauty, D2C brands, and consumer behavior.
What Were Looking For:
Data-to-Insight Mindset: Solid analytical and research skills with the ability to go beyond numbers to answer the "why".
Detail-Oriented & Proactive: Highly organized, meticulous, and thrives in a fast-paced startup setting.
Crisp Communication: Ability to synthesize data into transparent, actionable, and visual insights