Reporting To: Managing Director

Role Summary

D2C Manager will be responsible for driving the end-to-end D2C business across UCL's five brands—AGARO, LuvLap, EverEve, KareIn and DiSano. The role will own ecommerce growth, digital marketing, customer experience, operations, technology, and team management to achieve business and profitability goals.

Key Responsibilities
Own the complete D2C business across all brand websites, including revenue, growth and profitability.
Lead and manage the D2C team covering ecommerce operations, content, customer support, digital marketing and technology.
Manage Shopify stores, ensuring optimal customer experience, merchandising, pricing, promotions and website performance.
Oversee product listings, content, digital assets and all ecommerce marketing collaterals.
Drive SEO, conversion rate optimization (CRO), CRM, retention marketing and overall website traffic.
Manage end-to-end order processing, fulfilment, returns, refunds and backend ecommerce operations.




Lead the customer support team and ensure superior customer satisfaction and service levels.
Manage WhatsApp Bot, WhatsApp Marketing Automation, QR Code ecosystem and customer engagement platforms.
Own ecommerce technology stack, including marketplace integrations, social media scraping, competitor monitoring and AI-powered marketing tools.
Track business KPIs and present periodic performance reviews to the Managing Director.

Desired Profile
10–15 years of experience in D2C, Ecommerce or Digital Commerce, with at least 5 years in agency.
Solid hands-on experience with Shopify, SEO, CRM, marketing automation and ecommerce operations.
Proven experience in leading cross-functional teams and scaling consumer brands.
Solid analytical, commercial and people management skills with a customer-first mindset.

📌 Manager C Kolkata
🏢 Universal
📍 Kolkata