Roles & Responsibilities
Plan, create, and manage Meta (Facebook & Instagram) ad campaigns.
Generate qualified leads for wedding planning and event services.
Optimize campaigns to improve lead quality and reduce Cost Per Lead (CPL).
Create audience targeting strategies, including custom, lookalike, and retargeting audiences.
Conduct A/B testing on creatives, copy, and landing pages.
Monitor campaign performance and optimize ROAS (Return on Ad Spend).
Collaborate with the content and design teams to develop high-converting ad creatives.
Track campaign performance using Meta Ads Manager and Google Analytics.
Prepare weekly and monthly performance reports with actionable insights.

Required Skills
Proven experience managing Meta Ads campaigns.
Solid understanding of Facebook Ads Manager.




Experience in lead generation campaigns.
Knowledge of audience targeting, conversion tracking, Meta Pixel, and remarketing.
Experience optimizing campaigns based on KPIs like CPL, CPA, CTR, and ROAS.
Analytical mindset with solid reporting skills.
Excellent communication and time management.

Preferred
Experience working with wedding, luxury, hospitality, or lifestyle brands.
Knowledge of Google Ads is a plus.
Portfolio or case studies showing successful lead generation campaigns.

Pay: ₹15,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Meta Ads & Performance Marketing Specialist Delhi
🏢 Classique Events
📍 Delhi