Job Tittle : Marketing Associate

Overview: We’re seeking a results-driven Marketing Associate with 1–3 years of experience in marketing communications and digital marketing. The ideal candidate will support regional and global marketing activities, manage content and data workflows,

leverage AI tools for digital marketing tactics, and collaborate across platforms to drive productive marketing operations.

Key Responsibilities

Marketing communications and digital marketing support o Assist with campaigns, content publishing, and digital assets across channels o Support regional marketing activities and local execution

Data export, cleaning, and analysis o Export tabular data from systems (e.g., SFDC/CRM) and perform basic data analysis o Clean and normalize SFDC contact data; identify and resolve duplicates and inconsistencies

Salesforce (SFDC) data handling o Export contact data as required; update leads and campaigns; assist with lead qualification o Maintain data quality and adhere to data governance guidelines

Lead management and testing o Support test-and-learn projects, including LinkedIn Lead Gen Forms o Update and enrich leads in SFDC based on campaign outcomes

AI tools utilization for digital marketing o Apply AI/ML-assisted insights for campaign optimization (audience segmentation,



copy generation, creative testing, performance forecasting)

o Use AI-powered analytics and automation tools to improve efficiency (e.g.,

content personalization, ad copy generation, predictive analytics)

Ad hoc projects o Provide analytical support, ad hoc reporting, and operational enhancements as needed

Required Qualifications

1–3 years of experience in marketing communications or digital marketing

Familiarity with CRM systems (preferably Salesforce SFDC) and data export/cleanup

Robust data literacy: ability to export, clean, and analyze tabular data

Experience with translation/content workflows is a plus

Excellent organizational and cross-functional collaboration skills

Ability to manage multiple tasks with attention to detail and deadlines

Proficient in MS Office and data visualization basics (e.g., Excel/Sheets, basic dashboards)

Nice-to-Have

Experience supporting regional/sector-specific marketing activities

Basic knowledge of marketing automation concepts

Familiarity with marketing analytics and ad hoc reporting

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience)

📌 Marketing Associate Delhi
🏢 Randstad
📍 Delhi