Own the planning, execution, and performance tracking of multi-channel alliance and partner marketing programs to drive awareness, demand generation, and pipeline.
Work closely with the partner Marketing team to develop and co-create joint marketing assets, including presentations, emails, brochures, case studies, thought leadership, and solution collateral.
Collaborate cross-functionally with industry, vertical, and competency marketing teams to ensure tight alignment with alliance priorities and maximize impact of joint GTM programs.
Lead project management across alliance initiativesprioritizing programs that support the overall alliances strategy, partner-specific plans, prospect development, and account-based motions.
Drive large-scale industry events, executive forums, and customer roundtables in collaboration with sales and partner teams.
Support and manage Analyst & Advisory Relations activities related to the alliance, including participation in studies, assessments, and briefings.
Own internal and external communications for the alliance, including newsletters, customer/partner mailers, announcements, and press releases.




Drive top-of-the-funnel pipeline contribution through integrated campaigns spanning digital, content, events, and ABM-led motions.
Track, analyse, and report on campaign performance and partner marketing ROI, deriving insights to continuously optimize programs.

Ideal Candidate Profile
Robust communication and stakeholder management skills with a proactive, creative, and entrepreneurial mindset.
Excellent organizational and program management capabilities, with the ability to manage multiple initiatives in parallel.
Proven ability to work independently while building solid, trust-based relationships with internal teams and external partners.
Solid understanding of B2B marketing principles, demand generation, and performance analytics, with an ability to translate data into actionable insights.
Hands-on experience in developing and executing integrated marketing campaigns, with working knowledge of digital marketing, content, and social channels.
Prior experience in partner/alliance marketing, preferably in cloud, hyperscaler, or technology-led ecosystems.

📌 Marketing Associate Hyderabad
🏢 Tech Mahindra
📍 Hyderabad