:- Retention & Automation Specialist

Location:- Agra, Uttar Pradesh || 6 Working Days

Compensation:- Upto 10 LPA

Job Specification:

-We are seeking for an Digital Marketing & Automation Specialist to manage social media

,email & WhatsApp automation, and performance marketing to drive brand engagement an dlead generation

.

Key Responsibilities
:-Design and execute retention and lifecycle marketing strategies to drive repeat usage and customer loyal
tyBuild, manage, and optimize automated workflows across channels such as WhatsApp, email, SMS, and push notificatio
nsDevelop advanced CRM segmentation using behavioral, transactional, and engagement da
taCreate and manage end-to-end customer journeys including onboarding, activation, retention, and reactivati
onExecute targeted campaigns to improve key metrics like repeat rate, LTV, and engageme
ntDrive personalization strategies using customer insights and real-time trigge
rsContinuously optimize conversion funnels through automation, A/B testing, and journey refineme
ntMonitor campaign performance and build dashboards to track retention and automation effectivene
ssCollaborate with product, growth, and data teams to improve customer experience and campaign performanc

e.





Requirement
s:-Bachelor’s degree in Marketing, Business, or a related fi
eld2–5 years of experience in retention marketing, lifecycle marketing, or marketing automat
ionHands-on experience with CRM and automation tools (e.g., Clevertap, MoEngage, HubSpot, WebEngage, et
c.)Solid understanding of customer segmentation and lifecycle journey des
ignData-driven mindset with solid analytical and problem-solving ski
llsExperience in campaign execution across multiple communication chann
elsAbility to manage multiple campaigns and workflows simultaneou

sly

Preferred Ski
lls:Experience with A/B testing and conversion rate optimization (
CRO)Basic knowledge of SQL, Excel, or data analytics t
oolsFamiliarity with dashboarding tools (e.g., Tableau, Power BI, Google Data Stu
dio)Experience in D2C, e-commerce, or app-based busine

sses

Key Metrics of Suc
cess:Improvement in customer retention and repeat purchase
rateIncrease in customer lifetime value
(LTV)Higher engagement rates across automated jou
rneysImproved funnel conversion
ratesEfficiency and scalability of automation work

flows

📌 Marketing Automation & Retention Specialist Agra (India)
🏢 Oswaal Books
📍 India