Company Description Gypsy Wearhouse is a fashion brand for individuals who want to stand out and express themselves boldly through style. The brand blends streetwear influences with refined details, creating pieces that feel both fearless and intentional.

Gypsy

Wearhouse champions personal freedom, encouraging people to break norms and wear their confidence openly. Rather than focusing on labels, the brand centers on self-expression and authenticity. It offers a distinctive vibe for those who choose to live unapologetically on their own terms.

Role Description The Performance Marketing Manager is a contract based remote role responsible for driving customer acquisition, retention, and revenue growth across digital channels. Day-to-day tasks include planning and executing paid campaigns (such as search, social, and display), managing budgets, and optimizing performance based on KPIs. The role involves analyzing campaign data, preparing reports, and using insights to refine targeting, creative, and messaging.

The Performance Marketing

Manager will collaborate with brand, creative,



and eCommerce teams to ensure cohesive campaigns that reflect Gypsy Wearhouse’s voice and aesthetic. This role also includes testing recent channels, developing experimentation roadmaps, and ensuring best practices in tracking, attribution, and performance measurement.

Qualifications
Solid skills in performance marketing strategy, paid social, paid search, and campaign optimization.
4 years + experience in performance marketing.
Experience with analytics tools, data interpretation, A/B testing, and KPI-driven decision-making.
Knowledge of eCommerce marketing, conversion rate optimization, and customer lifecycle management.
Familiarity with marketing automation, audience segmentation, and retargeting tactics.
Ability to collaborate with creative teams, providing explicit briefs and feedback on ad copy and visuals.
Excellent communication, organization, and time management skills for remote work.
Previous experience in fashion, lifestyle, or consumer brands is a plus.

📌 Performance Marketing Manager New Delhi (India)
🏢 Gypsy Wearhouse
📍 India