Role: Performance Marketing Specialist

Experience: 8+ Years

Location: Vikaspuri, Recent Delhi (Work From Office)

ABOUT THE ROLE We're looking for someone who thinks like a business owner, not just an ad operator. If you enjoy scaling brands through data-driven decisions, testing new ideas, and turning ad spend into profitable growth, we'd love to meet you.

KEY RESPONSIBILITIES
Plan, launch, and optimize paid campaigns across Meta and Google.
Manage prospecting, retargeting, and scaling strategies.
Build and optimize audience targeting using interest, lookalike, and custom audiences.
Monitor campaign performance and optimize budgets to maximize ROI and ROAS.
Collaborate with the creative team to test ad creatives, hooks, messaging, and UGC content.
Set up and manage Meta Pixel, Google Analytics (GA4), Google Tag Manager, and conversion tracking.
Analyze campaign performance, prepare reports, and recommend actionable improvements.
Stay updated with platform trends, algorithm changes, and performance marketing best practices.

REQUIREMENTS




8+ years of hands-on experience in Performance Marketing, preferably with Fashion or D2C brands.
Strong experience with Meta Ads Manager and Google Ads.
Solid understanding of campaign optimization, audience targeting, bidding strategies, and budget management.
Hands-on experience with GA4, Meta Pixel, Google Tag Manager, and conversion tracking.
Strong analytical mindset with the ability to interpret campaign data and make performance-driven decisions.
Ability to independently manage multiple campaigns in a fast-paced workplace.

PREFERRED SKILLS
Experience with Shopify and basic Conversion Rate Optimization (CRO).
Exposure to influencer-led and UGC-based marketing campaigns.
Experience managing high-budget ad accounts and scaling profitable campaigns.

WHY JOIN US
Chance to work with a growing premium fashion brand.
Opportunity to scale Ad spends and Brand Visibility.

📌 Performance Marketing Manager West Delhi
🏢 SWISH'IN
📍 West Delhi