Company Description

DigiLantern is a healthcare-focused digital marketing and web solutions company renowned for its expertise in creating patient-friendly and engaging websites. Headquartered in India, DigiLantern has established a strong presence across major Indian cities and expanding. With a 360° approach, DigiLantern delivers customized services, including web design, development, SEO, medical content writing, social media management, and multimedia production.

The team leverages in-depth domain knowledge to help healthcare organizations utilize digital platforms effectively. DigiLantern prides itself on delivering cutting-edge solutions to boost client visibility and engagement.

Role Description

This is a full time on-site role located in Noida for a Performance Marketing Specialist specializing in Google and Meta platforms. In this role, you will manage and analyze performance marketing campaigns across Google Ads and Meta platforms, optimize ad performance based on data insights, and identify prospects for improvement.



You will be responsible for crafting and implementing strategies to drive traffic, increase conversions, and enhance ROI for our Client Accounts.

Collaboration with cross-functional teams, tracking campaign metrics, and experimenting with new strategies to meet objectives are integral parts of this role.

Qualifications
Strong Analytical Skills and Data Analysis capabilities
Proficiency in Performance Management and Performance Testing
Excellent Communication skills for stakeholder interactions and collaboration
Solid understanding of Google Ads and Meta advertising platforms
Attention to detail and ability to make data-driven decisions
Proven experience in successfully managing and optimizing performance marketing campaigns
Familiarity with A/B testing and audience segmentation is a plus
Bachelor’s in Marketing, Business, or a relevant field, or equivalent practical experience

📌 Performance Marketing Meta Noida
🏢 Digilantern
📍 Noida