Key Responsibilities
Develop and implement performance marketing strategies to achieve lead generation and revenue targets.
Manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube, LinkedIn, and other digital platforms.
Monitor campaign performance and optimize campaigns to improve ROI, ROAS, and conversion rates.
Conduct keyword research, audience segmentation, and competitor analysis.
Manage campaign budgets and allocate spending effectively across channels.
Track and analyze key performance metrics such as CPC, CPL, CPA, CTR, Conversion Rate, and ROAS.
Implement and manage tracking tools including Google Analytics, Google Tag Manager, Meta Pixel, and Conversion APIs.
Perform A/B testing of ad creatives,
landing pages, audiences, and ad copies.
Coordinate with content, design, sales, and operations teams to improve campaign effectiveness.
Create dashboards and performance reports for management review.
Identify current growth opportunities and emerging digital marketing trends.
Ensure compliance with advertising policies and industry regulations.