We are looking for an experienced Digital Media Buyer specializing in political campaigns, candidate branding, and public affairs across Odisha. You will lead end-to-end paid ad strategies on Meta (Facebook/Instagram) and Google Ads (Search, YouTube) to drive voter engagement and candidate promotion while ensuring strict platform compliance.
Key Responsibilities
Campaign Strategy & Execution: Plan, run, and scale paid ad campaigns for voter outreach, candidate image building, and rapid PR response.
Platform Verification & Compliance: Manage Meta & Google political ad verification, "Paid for by" disclaimers, and ECI compliance to keep accounts 100% active.
Targeting & Optimization: Execute hyper-local geotargeting across constituencies in Odisha, monitoring daily CPR, CPA, and reach.
Content & Analytics:
Collaborate on high-performing video/photo ad creatives and present explicit daily reporting dashboards.
Requirements & Skills
Experience: 2+ years of hands-on media buying experience running political, PR, or performance marketing campaigns on Meta & Google Ads.
Platform Mastery: Deep expertise in Meta Ads Manager, Google Ads, YouTube Ads, and Meta Ad Library.
Agility: Ability to handle rapid-paced, rapid-response political news cycles and voter engagement strategies.