Performance Marketing Specialist

Job Summary

Sikara Clinics is looking for a Performance Marketing Specialist to manage and optimize digital advertising campaigns that generate quality leads for our skin, hair, and aesthetic services.

Responsibilities
Plan and manage Google Ads and Meta (Facebook & Instagram) campaigns.
Generate quality leads while optimizing Cost Per Lead (CPL) and ROAS.
Monitor campaign performance and prepare weekly reports.
Perform keyword research, audience targeting, and A/B testing.
Track conversions using Google Analytics 4 and Google Tag Manager.
Work with the creative team on ad copies, creatives, and landing pages.
Stay updated with digital marketing trends and competitor activities.

Requirements
5+ years of experience in Performance Marketing.
Hands-on experience with Google Ads and Meta Ads Manager.
Knowledge of Google Analytics 4 and Google Tag Manager.
Robust analytical and reporting skills.
Experience in healthcare or aesthetics is a plus.

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist Rangareddy (Ranga Reddy)
🏢 Sikara Clinics
📍 Ranga Reddy