Role Overview

We're hiring a Performance Marketing & Content Lead to own content strategy, performance marketing, and lead generation across South Asia and GCC markets. You'll drive Google/Meta Ads performance, guide a small team of designers, creators, and freelancers, and use AI tools to move faster. This is a strategic, ownership-level role and not a pure execution role. What You'll Own
Performance Marketing: Full-funnel strategy across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) — budgets, targets, and CPL optimization.
Content & Creative Direction: Own content strategy end-to-end, ensuring everything is brand-aligned and performance-driven.
Team Leadership: Direct designers, creators, and freelancers — assign work, review quality, give structured feedback.
SEO & CRO: Lead on-page SEO, content optimization, and landing page/CRO improvements to grow organic leads.
Distribution: Own growth across Instagram, YouTube, LinkedIn, and other channels.
AI Adoption: Champion tools like ChatGPT, Claude, and HeyGen across the team's workflow.
Analytics: Own reporting via Google Analytics, GTM, and Meta Business Suite; run A/B tests across creative and copy.
Localization:



Set standards for tone and messaging as content is adapted across APAC languages. Must-Have
4–6 years of hands-on performance marketing and content operations experience, with real ownership of strategy and outcomes — not just execution.
Proven, end-to-end experience running Google Ads and Meta Ads campaigns, including budget ownership.
A demonstrable track record of lead generation and CPL reduction at scale.
2+ years leading or directing the work of others (team, freelancers, or agencies).
Working knowledge of SEO, content optimization, and analytics tools.
Practical use of AI tools (Claude, ChatGPT, HeyGen, or similar) in daily work.
A portfolio showing strategies or campaigns you've owned end-to-end, with measurable results. Nice-to-Have
Background in study abroad / international education — as a counsellor, advisor, or content specialist.
Experience creating research-backed, SEO-driven content for study abroad (destination guides, visa content, comparison articles).

Exposure to automation tools (CRM, WhatsApp APIs, etc.)

📌 Performance Marketing & Content Lead Mumbai (India)
🏢 Edulab
📍 India