Role Description The Performance Marketing Executive role is a full time, in office position based in Kozhikode. The individual in this role will plan, execute, and optimize performance marketing campaigns across digital channels to drive measurable results for clients. Daily responsibilities include managing paid campaigns, monitoring key metrics, analyzing campaign performance, and preparing reports with actionable insights.
The role involves collaborating with internal teams to align campaigns with overall marketing strategies, conducting market and competitor analysis, and proposing data-backed recommendations.
The Performance Marketing
Executive will also support client communication, contribute to campaign budgeting, and ensure adherence to brand guidelines and performance targets.
Qualifications
Candidates should possess robust Market Planning and Marketing skills to design and execute effective performance campaigns.
Candidates should possess Market Research skills to analyze audience behavior, competitors, and industry trends.
Candidates should possess solid Communication skills to collaborate with internal teams and engage with clients clearly and professionally.
Candidates should possess Sales and performance-oriented thinking to drive conversions, leads, and revenue growth.
Experience with digital advertising platforms (such as Google Ads, Meta Ads, and other paid media tools) is highly beneficial.
Ability to work with analytics tools, interpret data, and translate insights into campaign optimizations is preferred.