Role & responsibilities
Channel management: plan, launch and optimise performance campaigns across Google, Meta, and other relevant platforms (affiliates, aggregators, programmatic) to drive qualified loan applications.
Cost and volume ownership: own cost per lead and cost per funded loan as primary metrics; scale spend only where payback and approval rates hold up.
Lead quality, not just lead volume: work backwards from approval and disbursal rates, filtering out channels and creatives that deliver cheap but un-fundable leads.
Creative and messaging: partner with product and brand to test positioning that leads with trust and clarity, tuned for a first-time or lower-digital-maturity borrower.
Measurement and attribution: build channel-level dashboards for CAC, payback, and funnel contribution; run structured experiments and report honestly on what works.
Budget stewardship: manage the performance budget with explicit unit economics; move money toward what converts to funded loans.
Vendor to in-house: manage agency and platform partners in the near term while building the internal capability and playbooks to bring the function in-house over time.

📌 Performance Marketing Lead Chennai
🏢 Genius Consultants
📍 Chennai