:
We are looking for a Product Marketing Manager with a robust analytical background to lead product marketing and digital marketing strategy for one or more of our verticals.
This candidate will focus on strategic digital marketing efforts that drive awareness, highlight the perks of our suite of educational tools, and convert leads into paying customers.
The ideal candidate is data-driven, results-oriented, and capable of translating insights into actionable marketing strategies.

Qualifications:
7+ years of experience in a similar role leading digital marketing strategy
Bachelor s degree in marketing, business, communications, or a related field required;master s degree preferred
Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy
Experience with SEO and SEM best practices; solid experience with social media marketing and content creation preferred
Experience with SEO industry programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred.

Job Duties:

Campaign Prep & Misc. (70%)




Oversee the production of effective email and digital marketing campaigns
Oversee SEO and SEM strategy for assigned verticals
Manage the strategy of social media content creation
Create and regularly measure and report on marketing metrics
Own assigned pieces of the UWorld marketing plan
Recommend and edit necessary collateral to support product offerings
Enforce UWorld brand standards

Marketing Strategy (20%)
Define an annual product marketing strategy
Serve as the embedded product marketing specialist for assigned verticals
Define and refine product differentiators and market positioning

Market Research (10%)
Perform comprehensive, detailed market research on target market(s), including competitive analysis
Define buyer personas, target markets, and how buyers consume their media and make decisions
Outline buying cycles
Recommend product pricing
Report on industry trends and recommend actions to position UWorld ahead of competition

📌 Product Marketing Manager Secunderabad (India)
🏢 UWorld
📍 India