About the role

You will own Boon's water purifier business across India — the distributor network, the modern trade accounts, and the field team that runs both. This is a hands-on regional P&L; role: you set the coverage plan, appoint the partners, carry the number, and build the ASM bench under you.

What you will own

Regional number. Primary and secondary sales across [region], month on month. Forecasting accuracy, trade-spend budget, and channel ROI.

General Trade. Appoint, manage and grow distributors and sub-dealers across [states/towns]. Design beat plans and coverage norms. Drive numeric and weighted distribution, recent-outlet addition, and dealer credit discipline.

Up-to-date Trade. Manage regional chain accounts ([e.g. Bajaj Electronics, Great Eastern, Sales India, Girias, Pai International]) and execute national chain plans locally with Croma, Reliance Digital and Vijay Sales. Own listings, share of shelf, in-store visibility and promoter productivity in your region.

Team. Lead and coach [3–6] Area Sales Managers plus their TSIs and in-store promoters. Own hiring, ride-alongs, review cadence and incentive execution.

Service linkage. Partner with the regional service organisation on installation TATs, AMC penetration and filter-replacement attach rates.



In this category the first sale is the beginning, not the end.

What we are looking for
7–12 years in consumer durables or consumer electronics sales in India, with at least 2–3 years managing a team of ASMs or equivalent.
Hands-on ownership of both GT and MT — you have appointed distributors and you have sat across the table from a chain buyer.
Water purifier, small appliance or other service-linked durable category experience strongly preferred. Backgrounds from Aquaguard / Eureka Forbes, Kent RO, Pureit / A.O. Smith, Livpure, Havells, Blue Star, Crompton, V-Guard and Voltas are all welcome.
Specific numbers you can defend: distributors appointed, towns opened, chains listed, distribution and share-of-shelf gains, trade-spend ROI.
Solid on-ground presence — this role expects [15–18] days of market travel a month.
Fluency with the consumables and AMC annuity model, and with demo-led selling.

Nice to have
Existing distributor and dealer relationships in India
E-commerce or quick-commerce exposure (Amazon, Flipkart, Blinkit, Zepto).
Experience opening a new region or launching a brand from a standing start.

📌 Regional Sales Manager — General Trade & Modern Trade Gurugram
🏢 Boon
📍 Gurugram