Retail Sales Campaign Manager Position Overview: To plan, oversee and manage the implementation of Sales campaigns . Responsible for executing Sales campaigns within internal teams and channel partners, managing data and analytics, and ensuring the successful deployment of campaigns across various channels.
Key Responsibilities: · Collaborate and work with various teams (design, content, acquisition, product and tech) to roll out campaigns on an ongoing basis. · Think of creative concepts to convert and engage active users, activate dormant users and support in preparing and executing campaign MIS. · Using Analytics to track all marketing campaigns launched to improve the conversion ratio and ensure achievement of campaign targets. · Evaluating campaign performances and taking corrective actions to ensure desired results.
· Responsible for Product marketing | Customer Value Management | Digital Marketing | Campaign Management | Email marketing. · Manage creative development of email templates, landing pages, SMS, WhatsApp, banners, carousels, and other agile creatives etc. · Ensure that the organisation's brand, voice, and identity are adhered to in campaigns and in all communication channels Skills Required: · Deep understanding of digital marketing, solid project management skills, excellent communication skills, diligent Excel skills and a customer-centric mindset. · Should be passionate about innovation and growth and continuously learning and adapting to the ever-changing martech landscape. · Should be able to drive engagement, conversions, and ROI for businesses through personalized, relevant, and valuable experience.