Strategic Ownership & Portfolio Planning

Own portfolio strategy insights across TV Fiction, Non-Fiction, Scripted Specials, including AOP planning inputs and gap-mitigation recommendations.

Design and institutionalize success classification, renewal, and success-ratio frameworks benchmarked across platforms.

Lead viewer segmentation and consumption-behaviour frameworks to sharpen content and marketing decisions.

Drive long-term category shaping and investment strategy, including dubbing benchmarks and launch-window optimization.

Performance Leadership & Business-Critical Execution

Own end-to-end growth strategy for marquee titles - target setting, daily reporting, leadership updates, and content analytics.

Build and run continuous insights engines covering the full lifecycle: pre-launch, launch weekend, and multi-week engagement tracking.

Deliver full-funnel launch diagnostics (visibility to click to viewership to engagement) across Hindi, Regional, and English.





Partner with business teams to drive Monthly Business Reviews with structured performance storytelling.

Cross-Functional Influence & Org-Level Impact

Act as central liaison with platform teams to align on visibility and on-platform marketing across scripted and unscripted categories.

Standardize data-led decision frameworks for adoption across business units.

Mentor and uplift analytics capability horizontally across teams.

Champion next-generation research methods, including AI-led and synthetic-user studies.

Team Leadership

Lead and develop a high-performing quantitative insights team, including a Director-level lead and their reports.

Set analytical standards that ensure conclusions are rigorous, structured, and defensible, coaching the team to break business problems into transparent steps rather than rushing to the final insight.

Provide full time guidance to sharpen the team's thinking and support progression into larger strategy and leadership roles.

📌 Senior Director Programming Strategy & Insights Insights Quantitative Mumbai
🏢 JioStar
📍 Mumbai