Company Description The F.A.R. Store was launched in 2023, born from a vision to bring India's rich folk art traditions, tribal patterns, and craftsmanship into contemporary living. Dedicated to reviving traditional techniques with a contemporary design perspective, the company supports artisan communities while creating pieces that honor cultural heritage.

Further

The F.A.R. Store combines mindful material use and responsible practices with refined aesthetics. In a short time, it has become a beloved brand, celebrated by a community that values the delicate balance of tradition and modernity.

Role Description

This is a full-time on-site role for a Public Relations Specialist based in Mumbai.

The Public Relations

Specialist will be responsible for crafting and distributing press releases, maintaining relationships with media outlets, and building a positive public image for the brand. Additional responsibilities include being the POC for PR and social agency for seamless execution of day to day work,



curatung first drafts of plans and content and executing the same. Further liasoning with diffrent organisational departments to address public inquiries, and supporting the overall marketing and branding initiatives of the company.

Qualifications
Robust skills in Press Releases, Media Relations, and influencer outreach
Solid connect with luxury, fahsion & lifestyle, retail and art and culture media
Proven ability to foster and maintain relationships with media outlets
Experience in crafting compelling brand narratives and public messaging
Familiarity with communication tools and platforms used for PR management
Bachelor's degree in Public Relations, Communications, Journalism, or a related field
Interest in arts, culture, and craftsmanship is a plus
Ability to work collaboratively in a team and handle on-site responsibilities

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person

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